Pillar Four

Marketing &
Communication

Do you know what your customers think?
Do you know what your staff think?
Are you getting your point across to them?

You’ve got things to say and people who need to hear them.

Communications consulting covers a range of services that improve your internal communication (how you reach your own staff and shareholders) and external marketing (how you reach and impact your customer).

Marketing and communication are broad concepts, but ultimately they require:

A COMMS STRATEGY

A solid communication strategy covers things like competitors, brand personality and customer profile. It also details content, direction and channels. Many parts of this document should be applied internally with your staff and shareholders too. They are your biggest foghorns.

JUDICIOUS IMPLEMENTATION

It’s hard making sure that your communication plan is being faithfully executed. Writing, posting, responding… This all takes time and effort. But its vital that the right people are getting the right message to take the right actions at the right time.

TRACKING RESULTS

Is your message properly articulated? Is it getting across to the right people? Is it being sent out on time? What is your return on investment? Track, report, rectify, repeat. Your message needs to be heard loud and clear.